About Me

At 10 years old, I used to hide chocolate under my bed
At 12, I joined my first slimming club
At 26, I was squeezing into a size 24, and I hated myself

My story begins…

​I remember sitting on the bathroom floor sobbing.

I didn’t want to go to school. I was the biggest girl in the class and a target for the school bullies. I wanted to be like the other girls but couldn’t stop eating.

My mum tried to give me smaller portions, which left me feeling deprived. So I started hiding chocolate under my bed and eating it in secret.

In 2004 I was at rock bottom but found the strength to try again.

I worked with a weight loss coach. I learned why I was eating and how I used food to cope with life’s challenges.

I worked intensely on my mindset and lost over 40kg. I felt incredible!​

In 2005 I trained as a weight loss coach and spent ten years running small groups.

It was a bit like, “My name is Jenny, and I have a food addiction”.

Using CBT (Cognitive Behavioural Therapy), we worked through a programme to break down beliefs and unhelpful thinking around food.

These groups were unique and a breath of fresh air for serial dieters.

Over the years, I worked for several well-known diet companies. I loved seeing my clients transform themselves, but so many returned year after year, having regained the weight they had lost.

I started to recognise how broken the industry is.

Diet’s focus on restriction.

– With this restriction, we start to ignore our body’s cues.
– We learn to solve physical hunger with a can of diet coke!
– Our body shouts louder, trying to tell us it needs food!
– Eventually, it all gets too much, we crash, and we binge.
– Then comes the shame, the guilt and the vow to “be good” tomorrow.
– Diets don’t offer mindset support.
– This means when we stop dieting, we return to old habits and regain the weight.

This whole realisation came to me one Sunday evening.

It was 9pm, and I was in the kitchen looking for food.

My thought was, “What else can I eat? I have to be good tomorrow!”

Then it hit me. I was still dieting!

Yes, it was in an attempt to keep my weight stable. But after 14 years of thinking I had this foodstuff nailed, I was still dieting!

I knew I needed to do better for myself and my clients.

And I had to leave the dieting industry.

I trained as a Certified and Accredited Health and Life Coach.

I learned new skills and strategies to add to my toolbox and share with my clients. I then developed my coaching programme to empower women to heal their relationship with food and themselves.

While growing my business, I discovered Energy Alignment, the icing on the cake! I had always believed in the law of attraction and manifesting, but this was on another level. Being able to release trapped emotions, beliefs and traumas that were keeping me stuck was again life-changing.

I knew I had to share these techniques with my clients, so I added Advanced Helix Method® Mentor and Theta Healing® to my qualifications and energy alignment to my programmes!

As Featured In