The Book the diet industry doesn't want you to read

‘Some diet industry feathers are about to get ruffled! A gentle and kind book that doesn’t judge, it just feels like a good friend who wants the best for you. Easy to read and follow and a book so many will relate to.’

Holly Matthews Self Development Coach and founder of The Happy Me Project

What if you made the decision to never diet again?

An empowering and compassionate self-help book exploring the challenges we face with food, body image and striving to be the perfect size in today’s society. This read offers the solution for serial dieters and emotional eaters to finally heal their relationship with food and with themselves.

Jenny McDonald, also known as The Food Freedom Fairy®, draws inspiration not only from her personal journey but also from her extensive eighteen-year career as a weight loss coach. Through candidly sharing her own food-related challenges and the stories of her clients, she provides invaluable strategies and tools to dismantle the relentless cycle of yo-yo dieting.

Jenny reminds readers that weight loss is not solely about what you consume and delves into the profound ‘why’ behind your eating habits. She encourages you to embark on a journey of self-reconnection with your mind and body. Including making friends with yourself, shedding limiting beliefs, understanding relationships, listening to and nourishing your body, alongside valuing yourself for the incredible human you already are.



My 1:1 coaching is for women who are done with dieting and looking for a long-term solution.


The Becoming You Academy® combines group coaching with my online resources so you can work at your own pace.


If you are time-poor or don’t wish to commit to a coaching package, a VIP Day may be more your style!

I feel so grateful to be able to support and guide women to food freedom.

My relationship with food is still evolving.

I still overindulge and emotionally eat sometimes.

However, there is no guilt or shame attached. I am finally a master of my thoughts and emotions.

I am at peace with food
and I am at peace with who I am.

Ooh and I am also a partner to James and mummy to a beautiful little princess!

Nancy is my biggest supporter.

The name “The Food Freedom Fairy®” was her idea!

Every day I hope to teach her to love herself and to have a healthy relationship with food!

At 44, I am still repairing my relationship with food and myself