The Food Freedom Formula

FOR SERIAL DIETERS AND EMOTIONAL EATERS WHO ARE READY TO LOSE WEIGHT FOR THE LAST TIME

If you’ve tried dieting, plans, and starting again… and it still feels hard, this is where things begin to make sense.

A photo of Jenny McDonald, Food Freedom Fairy drinking a cup of tea

This is not another diet, plan, or quick fix.

It is a proven process to help you stop restricting, stop obsessing, and finally understand why food has felt so hard.

  • Weekly guidance so you are not doing this alone
  • A process that does not rely on willpower
  • Women around you who think and feel like you do

What actually changes when you find food freedom….

It’s not about being “perfect” with food.

It’s about the small, everyday moments that used to feel impossible… starting to feel easy.

Like eating a biscuit because you want to—not because you feel out of control…
and not spiralling afterwards.

Like going out for a meal and choosing what you actually fancy – without guilt, overthinking, or planning how to “make up for it.”

Like waking up and not immediately thinking about what you should or shouldn’t eat that day.

Like Monday becoming just another day…instead of the latest “fresh start” after a weekend of feeling like you’ve failed.

And most importantly…finally trusting yourself around food.

Not needing rules.
Not relying on willpower.

Just feeling calm, in control, confident and at peace.

And from this place, weight loss becomes easy.

And the reason this becomes possible…is because you’re finally supported through the exact moments where you would normally give up.

Why this works differently…

Right now, the problem is the pattern: restrict, crave, overeat, feel guilty, start again.

This programme helps you break that cycle using mindset coaching, CBT-based tools, emotional support, and energy work so the change feels real and lasting.

MINDSET & CBT WORK

Change the thoughts and patterns that keep pulling you back into the same cycle.

EMOTIONAL EATING SUPPORT

Understand what food has been doing for you so you can respond differently.

Energy Healing

Release trapped beliefs, shame, and emotional weight that keeps you stuck.

Nutrition WITHOUT RESTRICTION

Learn how to nourish your body without turning food into another set of rules.

What you get…

Held, guided and supported every step of the way.

I know what you might be thinking…

What if it doesn’t work and I fail again?

This is not another programme where you are left to rely on motivation. You are guided, supported and helped through exact moments where you would usually give up.

What if I can’t stay consistent?

You do not need to be perfect! This process is designed for real life, not all or nothing thinking.

What if this is just another thing I have wasted my money on?

The focus here is not quick fixes. It is lasting change, with weekly support, a proven method and a level of care that makes this feel safe instead of overwhelming.

 

FORGIVING MYSELF

“Forgiving myself and not letting one moment affect the rest of the week is huge for me.

I haven’t had the guilt I have had before with conventional diets, and I have finally started to unpick the “good” and “bad” thoughts around food.”

Michelle

GRATEFUL

“The whole programme has done nothing but improve my quality of life on a mental and emotional level.

I am very grateful that I found Jenny.”

Hannah

NO GUILT

“I was quite sceptical at the beginning. I wasn’t sure how it would work without being given a diet to follow.

But now I no longer feel guilty about eating, and I have lost a stone in 10 weeks!”

Carol

A photo of Jenny McDonald, sustainable weight loss coach, holding a copy of The Book the Diet Industry Doesn't Want You to Read

How It Works…

The programme is delivered online in a small group.

Groups are a maximum of 6 ladies – accepted by application to the programme. 

Sessions will take place via Zoom at the same time each week unless agreed otherwise.

The next group will start in April 2026. (Day / time to be agreed with the group)

Each session will last 60-90 minutes.

Sessions will include a combination of deep mindset work and energy releasing around beliefs that hold you back from reaching your happy weight.

Think of it as a unique type of therapy that will allow you to transform, not only your relationship with food, but your relationship with yourself.

Each week you will take a step forward with fresh insights and tools to support your journey to food freedom.

Bonuses

Bonus 1: 2 months Academy Access – which means you get a whole 6 months support
Bonus 2: 10 Mindset Trainings
Bonus 3: Instant Access to How to Manifest Weight Loss -90-minute masterclass
Bonus 4: Over 100 Nourishing Recipes

Additional Pay-in-Full Bonus – 45 min 1:1 session with Jenny

What others are saying…

YOUR CERTIFIED COACH AND ENERGY THERAPIST

Jenny is an Author, Certified Health and Life Coach and Advanced Energy Therapist with over 20 years experience helping women heal their relationship with food.

Jenny started dieting at a young age which led to secret and emotional eating.  Years later, Jenny realised that restricting food wasn’t the answer. Jenny created a formula that is easy to implement, easy to sustain for life and far less painful than dieting.

Combining simple mindset, nutrition and energy work for optimum results.Jenny truly believes with the right support and guidance; anyone can find food freedom.

Investment

£1500 (£57 per week)

  • 16- week closed group support, coaching, healing and accountability
  • 2 months Academy – which equates to 6 months support- just £57 per week!
  • 10 mini mindset trainings
  • Instant access to How to Manifest Weight Loss

Paymemt Options

Pay in Full – £1500

(includes a Bonus 1:1 session with Jenny)

Pay in 4 – £375 x 4 payments 

Klarna payment option available to spread the cost

And finally….if you are desperate to dive in but filled with doubt, I want you to know I understand.

When you have spent years dieting it is hard to believe anything will work. I felt exactly the same. 

Only you can decide when to take the next steps. When you are ready a beautiful future of food freedom awaits.

A photo of Jenny McDonald, Food Freedom Fairy drinking a cup of tea

FAQ’s

How much weight will I lose?

While many coaches will promise a huge weight loss I will not do that. Why?

Because:

1. We all lose weight differently.
2. I am not giving you a specific diet to follow.
3. This is about understanding who you are and why you eat.

Weight loss is the side effect of having a peaceful relationship with food. Some of my ladies have lost 14lbs in 10  weeks and others have lost 6lbs.

What if I can't stick to it?

There is nothing to stick to! There is no diet to follow!

You will need to show up for yourself and do a little inner work on your mindset and energy alignment. However, you will have my guidance, support and accountability to help you.

In between sessions you will need to allocate a little time for you to complete your action steps. 

 

How do I know if it will work?

I was once asked whether I could guarantee results. My answer…. can you guarantee me that you will put in place everything I teach you?

I can only give you all of my tools and healing, you do have to commit to  using them. But I promise you if you do, the results will be life-changing.

I appreciate there is a fear around investing in yourself and “it not working”, especially when you have spent so much on trying to lose weight in the past and you haven’t seen the long-term results.

However this programme is unique and transformational, you are learning skills that will have a ripple effect in all areas of your life. 

You will work with me in a small group, receiving my methods, healing and over 20 years of experience, knowledge and training. 

You will receive handouts, and recordings and have access to me via a group WhatsApp for any support you may need. Whether to ask a question,  share a win or for a pep talk. You will have me as your food freedom bestie in your back pocket!

My programme gives you the tools to transform your body, mind and soul. I only work with a maximum of 10 ladies in a group at any given time so that I can ensure you have the best experience and I can fully support you.

Only you can decide if you are ready to invest in yourself. I will never try to persuade you as I want you to be ready and fully committed.

 

What is Energy Healing and Energy Alignment?

Energy healing is a simple but transformational process that will help you release negative energy, unhelpful beliefs, past traumas, and trapped emotions to get back in flow with life. There are various energy healing methods; I work using The Helix Method® and Theta Healing®

Energy alignment is fine-tuning your Human Wifi.
At the moment, my guess is that you send out the signal that weight loss is hard, you will always struggle with food, and you will never find food freedom. Well, if you are living in this energy, that is exactly what will happen!

Imagine living in the energy of; I find it easy to nourish my body and choose foods that allow me to release weight quickly. Energy alignment practices help you align to the version of you that you want to be with ease and speed!

When will my sessions be?

Your group sessions will be the same time each week as agreed with the group.

What happens if I can't attend a session?

If you miss a session there will be recordings shared inside the online portal. However I encourage you to attend whenever possible to ensure you get the most out of your programme.

What happens after the 16 weeks?

You join my Academy, where you can continue to learn with monthly masterclasses and explore your relationship with food through group coaching calls.  (2 months Academy access is included).

After the first 6 months,  some ladies choose to continue working together and subscribe to the Academy. If you feel you are ready to go it alone, then know that I am only ever a phone call away if you feel you need additional support in the future.

I have some other questions can I contact you?

Of course! I want you to be 100% sure before you commit to the programme.

I always suggest we hop on a call so I can understand your goals and whether I am the right person to help you and you can get to know me and ask any questions.

You can email hello@foodfreedomfairy.com or book at call here.

Email: hello@foodfreedomfairy.com if you have any questions.